Video process: – upload – embed – valorize


Consider the options now for distribution of the amazing video just created.
Uploading to a social media channel, or to YouTube or Vimeo, or to a website are all possibilities.
and here you can already do a little valorization for the upload to be considerably more interesting and attractive.
For example a brief explanation or back story below the video; or bringing together of multiple videos into a playlist.
Further, if the video contains several logical sections then the times for each section can be listed below the video both Vimeo and YouTube automatically convert these to live links as section markers (example here).
Other videos or sites can be linked from the text (click image for example).
All of this helps to create a valorized environment rather than just a video somewhere; but the disadvantage of having the viewer go to YouTube is that they will be confronted with many distractions – sidebar full of alternative videos – more suggestions displayed after viewing our video – etc. You have lost the viewer from the website
Embedding better creates a valorized & contained environment : —

Warning about YouTube: Embedding can be done with YouTube, but since October2018 does not allow full control of what is seen after viewing the video. At the end of a YouTube video the last image is a choice of more videos, but outside the website – in the YouTube global domain – so we no longer have the attention of the viewer on our website. Solution is to use either a paid service such as Vimeo, or a direct video player from our own web provider.

VALORIZE through embedding:  – embed the video within a website (pull communication) or an e-mail newsletter (push communication).

Within this environment – you can show the video (or a part of it) in any size and alignment.


You can tell the back story, surround it with photographs and of course link to other areas or other sites – the possibilities are endless.

In short – a contained environment.

(back to video process) (Forward to contained environment)