100th edition, after 4 years of absence. Herculean effort to come back after COVID and cold feet.
Return of the largest Swiss exhibition for its 100th anniversary.
Post-COVID, post 4 years of absence, a big effort to restart the biggest exhibition in Switzerland. Pre-Covid 600,000 visitors, 2024 not even 180,000 but with few European car companies signing up, it has been an amazing success. Two exhibition halls instead of the full seven — China and its partners (MG, included) along with Renault and its partners (Dacia for example) taking the major space — we can only praise the organisers for giving us more than we could reasonably expect.
A large section of hall one had an expansive classic cars display which is not included here, we may make a follow-up video with the material we have shot.
More story and updates here.
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